DNA Segmentation
Customer segmentation using the integral concept of the valuable customer. Ideal for
profiling, complementing channels and customer service protocols.
¿Qué es Segmentación ADN?
DNA is the customer segmentation generated by our experts using machine learning techniques. This model allows us to obtain a 360-degree view of individuals and develop strategies based on analytical evidence, adapted to each type of customer.
Conventional segmentation models generally take into account the vision of only one area, for this reason they are disconnected from the rest of the company's areas. Unlike a conventional model, our DNA model takes into consideration the definition of all areas about who is a valuable customer, interconnecting them.
¿Qué es Segmentación ADN?
DNA is the customer segmentation generated by our experts using machine learning techniques. This model allows us to obtain a 360-degree view of individuals and develop strategies based on analytical evidence, adapted to each type of customer.
Conventional segmentation models generally take into account the vision of only one area, for this reason they are disconnected from the rest of the company's areas. Unlike a conventional model, our DNA model takes into consideration the definition of all areas about who is a valuable customer, interconnecting them.
Componentes de la solución ADN
Machine learning model that identifies different customer segments following the integral concept of valuable customer. The aim is to obtain useful and easy-to-understand divisions, for which the profile of customers belonging to each segment is established.
Platform operable from any computer or mobile device. This platform is capable of generating pre-established reports in real time, becoming a graphic advisor for decision making by providing a 360-degree view of your customers.
Componentes de la solución ADN
Machine learning model that identifies different customer segments following the integral concept of valuable customer. The aim is to obtain useful and easy-to-understand divisions, for which the profile of customers belonging to each segment is established.
Platform operable from any computer or mobile device. This platform is capable of generating pre-established reports in real time, becoming a graphic advisor for decision making by providing a 360-degree view of your customers.
Benefits using DNA Segmentation
- Get to know your customer more deeply and discover the different profiles present in your company.
- Identify who are the most valuable customers, which ones you should monetize and which ones are not generating value.
- Target campaigns under the criteria shown by the DNA of your customers, in this way you will talk to them according to their profile and obtain a higher return on investment (ROI).
- Personalize and prioritize retention actions, response to customer complaints, customer care and service protocols.
- Identify what information is valuable to better understand the customer and what is being missed.
